1. What problem are you solving?

Describe the problem in plain language. For example: "Visitors do not understand what this local service offers." Avoid starting with a tool; begin with the reason the work matters.

2. Who is it for?

Choose a specific audience. Note what they already know, what they need to understand and what might stop them from taking the next step.

3. What will you make?

Choose one deliverable: a landing-page outline, a content plan, a campaign brief or a simple workflow map. Clearly label practice projects and keep any sample data separate from real results.

4. What is inside the scope?

List what you will include and what can wait. A small, completed piece of work is easier to evaluate than a large project with no clear end.

5. How will you review it?

Define a few questions before you start. Is the information accurate? Does it answer the audience's question? Is the next action clear? Can you explain the choices you made?

Keep a short project record

Save the brief, your first version, the feedback and the final revision. Include a note about what you would explore next. This record helps you see progress beyond the finished output.