Write a campaign brief
Choose an audience, define the problem and decide the one action you want someone to take.
Plan your first campaignThe learning journal
A little clarity.
A useful next step.
Ideas and practical guides to help you move from reading about a skill to putting it into practice.
01LEARN.
BUILD.
REPEAT.
BUILD.
REPEAT.
Learning / 4 min read
From information to implementation
A new skill becomes useful when you give it a job to do. Start small, practise deliberately and build something you can review.
Read the guide02ONE IDEA.
ONE REAL
PROJECT.
ONE REAL
PROJECT.
Practice / 3 min read
Your first digital project brief
A clear brief gives your learning direction. Use these questions to turn an interesting idea into a project you can finish.
Read the guideLooking for a fresh perspective?
Explore the True Mentor Blog for ideas on marketing, AI, careers and practical learning.
Visit the blogPut a useful idea to work
Three small ways to begin.
Give AI a clearer task
Describe the job, include relevant context and define how you will review the result.
Build a better AI briefMap a simple workflow
Write down the trigger, the steps and the checkpoints before choosing an automation tool.
Map your workflowYour next chapter